Stoke-On-Trent has been named the number two city in the country for business start-ups. Formation experts Quality Formations awarded Stoke-on-Trent the title of the second best place to set-up a company in a list of the UK's 69 cities. Stoke-on-Trent was pipped to the post for the top spot in a recent report by Quality Formations who deemed the city the second best place to start a business.
The report authors judged each UK city on eight criteria including commercial property, energy, virtual office services, public transport, broadband service, workforce demographics, access to finance and quality of life.
Subcategories, such as broadband download speeds and the current availability of prime office space, were also taken into consideration.
Eventually, Derby was given the number one spot for its 'affordable cost of living, cheap virtual office rates and sky-high wages.'
But Stoke-on-Trent, and its Newcastle neighbours, has just as much to offer for budding entrepreneurs looking to start their own business.
The report states that the city offers some of the UK's cheapest commercial real estate and businesses enjoy access to over 35 region-specific grants.
It also makes mention of the UniQ district – which is set to support 300 local start-ups.
Councillor Janine Bridges, Stoke-on-Trent City Council cabinet member for education and economy, said the city has seen an increasing number of start-ups since 2010.
She said: "One of the pillars of our Stronger Together vision is growth – growing our local economy and wealth.
"We are helping to create opportunities for those who can work and for those who cannot.
"Supporting business start-ups is an important part of our growth agenda, and we have formed some great partnerships to make this happen. We currently have around 800 start-ups in the city every year, well up from 555 in 2010."
Jonathan Phipps, Economic Growth Strategic Manager at Stoke-on-Trent City Council, believes that Stoke-on-Trent can knock Derby off the top spot.
He said: “We are one of the most affordable locations to start a business, we are one the places with the best coverage of high-speed broadband and our 4G coverage is pretty good too.
“And, if you include Newcastle, we have two universities which is really good going for a city with a population of about 350,000.
“As a council, we work with specialist organisations to support and promote start-ups, including the Prince's Trust, Business Enterprise Support (BES) and Virgin Start-Up Loans, all of which have been doing some great work in the city.
“We also offer start-ups free accommodation at any of our seven enterprise centres for three months and offer free advice to people on how to grow your business on social media and through SEO.
“So all of these features help make Stoke-on-Trent and North Staffordshire a great place to start a business."
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